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Friday, 17 July 2015

Who do we and don't we trust in the media?

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Media Trust, July 2015.

Trust is defined as the "firm belief in the reliability, truth, or ability of someone or something".

In the United States, Walter Cronkite was long considered "The most trusted man in America". 


This research confirms his standing amongst his peers:


So powerful was his influence, that in a report he made from Vietnam in February 1968 for CBS he came to the conclusion that the war was a stalemate and probably unwinnable, which was contrary to what the Johnson Administration had been assuring the American public.

President Lyndon Johnson is reported to have lamented, "If I've lost Cronkite, I've lost middle America."


So who do we and don't we trust in Australia when it comes to media and media identities?

Newspapers

On June 30, 2015, Essential Media published its results to the following question:

"How much trust do you have in what you read in the following newspapers? - A lot of trust, some trust, not much trust, no trust at all, don't know"

The results were (in descending order):

Newspaper
A lot of trust/ some trust %
Sydney Morning Herald (NSW only)
70
The Age (VIC only)
66
The Australian
58
Herald-Sun (VIC only)
48
Courier-Mail (QLD only)
48
The Daily Telegraph (NSW only)
46

Dux of the Year







Commentators and journalists

On June 30, 2015, Essential Media also published its results to this question:

"How much trust do you have in the following media commentators and journalists? - A lot of trust, some trust, not much trust, no trust at all, don't know"

The results were (in descending order):

Commentator / journalist
A lot of trust/ some trust %
Laurie Oakes
71
Sarah Ferguson
51
Tony Jones
51
Mark Riley
51
Michelle Grattan
49
Neil Mitchell
47
Chris Uhlmann
46
Jon Faine
40
Andrew Bolt
38
Alan Jones
29

Dux of the Year







"Whoever is careless with the truth in small matters, cannot be trusted with important matters." Albert Einstein



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