The School of Athens

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Thursday, 25 June 2015

To ABC attackers: Three strikes and you're out

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics, The ABC. June 2015.

My word, the usual suspects are out in force again swinging their well oiled and trusty baseball bats at the ABC.

The attacks have become such a regular event that one could set one's watch by them. 


We shall examine three pieces of evidence to discover how well (or otherwise) the public views the trustworthiness of the ABC, other media outlets and other well-known institutions.

Exhibit A - during the intensity of the 2013 Federal Election.

On the 19th August 2013 Essential Research published its results to the following question:

"How much trust do you have in the way the following media have reported and commented on the election campaign so far? - A lot of trust, some trust, not much trust, no trust at all, don't know, don't use."

The combined responses (in descending order) to 'a lot of trust' and 'some trust' were as follows:

Media
A lot of trust/ some trust %
ABC TV
58
SBS TV
52
ABC Radio
49
The Age (VIC)
42
Sydney Morning Herald (NSW)
39
The Australian
31
Herald Sun (VIC)
30
Commercial TV
29
Commercial Radio
25
The Telegraph (NSW)
25
Courier Mail (QLD)
23


Exhibit B - On the 23rd June 2015 Essential Research published its results to the following question:

"How much trust do you have in what you read or hear in the following media? - A lot of trust, some trust, not much trust, no trust at all, don't know, don't use."

The combined responses (in descending order) to 'a lot of trust' and 'some trust' were as follows:

Media
A lot of trust/ some trust %
ABC TV news & current affairs
63
SBS TV news & current affairs
61
ABC radio news & current affairs
58
News & opinion in local newspapers
50
ABC radio talkback programs
46
Commercial TV news & current affairs
46
News & opinion in daily newspapers
45
Commercial radio news & current affairs
44
News & opinion websites
39
Commercial radio talkback programs
34
Internet blogs
20


Exhibit C - On the 16th June 2015 Essential Research published its results to the following question:

"How much trust do you have in the following institutions and organisations? - A lot of trust, some trust, not much trust, no trust at all, don't know, don't use."

The combined responses (in descending order) to 'a lot of trust' and 'some trust' were as follows:

Institution
A lot of trust/ some trust %
Federal police
68
State police
66
The High Court
61
The ABC
56
The Reserve Bank
56
Charitable organisations
46
Environment groups
40
Your local council
39
Commonwealth public service
35
State Parliament
32
Federal Parliament
31
Business groups
28
Trade unions
26
Religious organisations
25
Political parties
16


To the ABC's relentless attackers, I think that's called: three strikes and you're out.






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