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Wednesday 4 December 2013

Who do you trust?

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics and the Media, 2013.

As the issue of the media has been a point of contentious discussion in our current federal political discourse, and many opinions from commentators and politicians have been offered, I thought it would be worthwhile examining what the public's opinion is of the various media outlets.

On the 19th August 2013, during the recent federal election campaign, Essential Research published its results to the following question:

"How much trust do you have in the way the following media have reported and commented on the election campaign so far? - A lot of trust, some trust, not much trust, no trust at all, don't know, don't use."

The combined responses (in descending order) to 'a lot of trust' and 'some trust' were as follows:


Media
A lot of trust/ some trust %
ABC TV
58
SBS TV
52
ABC Radio
49
The Age (VIC)
42
Sydney Morning Herald (NSW)
39
The Australian
31
Herald Sun (VIC)
30
Commercial TV
29
Commercial Radio
25
Daily Telegraph (NSW)
25
Courier Mail (QLD)
23

Res ipsa loquitur.




2 comments:

  1. According to Crikey recently, the Courier Mail has lifted it's trust level [what has it been doing?] and the Telegraph continues in the cellar.
    The numbers Crikey cites [I am unsure of the source] are different to ER's but the order is pretty much the same.
    Nice to see Rupert at the bottom


    fred

    ReplyDelete
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    independent pension advice Bristol & Pension Adviser Bristol

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