The School of Athens

The School of Athens
The School of Athens by Raphael (click on picture to view short documentary from Columbia University)

Thursday 30 October 2014

Trust: It's as simple as ABC.

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics and the Media, 2014.

The ABC continues to be accused relentlessly by some commentators, politicians and media outlets of bias in its reporting.




Therefore I thought it would be helpful to once again remind ourselves of what the public's opinion is of the quality of the reporting of various media outlets in Australia.

What better time to have measured that than during the heat of the 2013 federal election campaign when any bias would have been most easily detected.

On the 19th August 2013 Essential Research published its results to the following question:

"How much trust do you have in the way the following media have reported and commented on the election campaign so far? - A lot of trust, some trust, not much trust, no trust at all, don't know, don't use."

The combined responses (in descending order) to 'a lot of trust' and 'some trust' were as follows:


Media
A lot of trust/ some trust %
ABC TV
58
SBS TV
52
ABC Radio
49
The Age (VIC)
42
Sydney Morning Herald (NSW)
39
The Australian
31
Herald Sun (VIC)
30
Commercial TV
29
Commercial Radio
25
The Telegraph (NSW)
25
Courier Mail (QLD)
23





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