The School of Athens

The School of Athens
The School of Athens by Raphael (click on picture to view short documentary from Columbia University)

Wednesday, 18 May 2011

Media mouths budget balderdash

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

We have just witnessed the most abysmal reporting of a Federal Budget by a vast proportion of the Australian media.

There were, as always, high quality journalists doing high quality work; but much of the reporting in the newspapers, TV and radio, was so far removed from the reality of the budget (and the mostly favourable view of the economic analysts) that you may have wondered if those journalists, and the media outlets for which they work, were stationed on one of the four planets (Venus, Jupiter, Mercury or Mars) that were aligned in orbit around the Sun.

Every measured analysis of the budget found that it was very sensible and highly restrained, but there was nothing sensible or restrained in the sensationalised media reporting of it.

As for the media fascination and sheer delight over Wayne Swan's breaking of the glass, you would have been forgiven for believing that the Australian media was reporting on a traditional Jewish wedding (see reference here). 

The sideshow is indeed alive and well, and coming to a venue near you, cue "Being for the benefit of Mr Kite" YouTube link: here.

The media loves to continually set 'tests' for politicians to pass; how well did the media perform in its reporting of the budget?

The journalist's test: Jim Lehrer, December 4, 2009.

Highly respected US journalist and broadcaster, Jim Lehrer, detailed his guidelines for what he called MacNeil/Lehrer journalism.

You can see him present them on this YouTube link: here.

This is the transcript:

"People often ask me if there are guidelines in our practice of what I like to call MacNeil/Lehrer journalism.  Well, yes there are, and here they are:

* Do nothing I cannot defend.

* Cover, write and present every story with the care I would want if the story were about me.

* Assume there is at least one other side or version to every story.

* Assume the viewer is as smart and as caring and as good a person as I am.

* Assume the same about all people on whom I report.

* Assume personal lives are a private matter until a legitimate turn in the story absolutely mandates otherwise.

* Carefully separate opinion and analysis from straight news stories, and clearly label everything.

* Do not use anonymous sources or blind quotes except on rare and monumental occasions.

* No one should ever be allowed to attack another anonymously.

* And finally, I am not in the entertainment business.

The grade for the budget reporting for most of the Australian media, according to these criteria, was poor.

In fact, the grade for most of the reporting from too many members of the media on all issues, according to these criteria, is poor.

The President's test: John F. Kennedy April 20, 1961.

On the 20th of April 1961, President John F. Kennedy said in an address to the American Society of Newspaper Editors:

"The President of a great democracy such as ours, and the editors of great newspapers such as yours, owe a common obligation to the people: an obligation to present the facts, to present them with candour, and to present them in perspective."

Placing this quote into the current Australian context, it would read:

"The Prime Minister, Opposition Leader and all politicians of a great democracy such as ours, and the editors, news directors, news producers, and other members of the print, radio, television and on-line media of great media outlets such as yours, owe a common obligation to the people: an obligation to present the facts, to present them with candour, and to present them in perspective." 

How did the media coverage of the budget score according to these criteria?

On "present the facts" - poor.  On "present them with candour"  - poor.  On "present them in perspective" - poor.

The public reaction to the budget.

The basic thrust of much of the reporting on the budget was that it would destroy your life, as you now know it.  Is it any wonder then, considering how hostile the coverage was, that the public reaction to it was so lukewarm?

If you provide enough misinformation to people (especially when it is cloaked in the respectability of journalistic research) they will only believe what they have been told, irrespective of what is true.

As Socrates explained in his defence at his trial on trumped up charges of "corrupting the youth and impiety" in 399 BC:

"How you have felt, O men of Athens, at hearing the speeches of my accusers, I cannot tell; but I know their persuasive words almost made me forget who I was - such was the effect of them; and yet they have hardly spoken a word of truth."

Newspoll's survey of 1201 people conducted from May 13 to 15, found in response to the question:

"Do you believe the budget will be good or bad for the Australian economy?"

37 per cent thought that it was good, 32 per cent thought that it was bad - a 5 per cent net positive.

Compare this with the results from the last Howard Government budget in 2007, when the media coverage was almost universally glowing and, in many cases, fawning.

In response to the same question, Newspoll found:

60 per cent thought it was good, 12 per cent thought it was bad - a 48 per cent net positive.

While some may argue that the public's lukewarm reaction to this year's budget is just a reflection of a government 'on the nose', one which was trailing the Opposition 53 per cent to 47 per cent on Newspoll's two party preferred estimate (last poll prior to the budget); remember the Howard Government was in a much worse position, trailing the ALP Opposition by 57 per cent to 43 per cent on Newspoll's two party preferred estimate (last poll prior to the 2007 budget).

Others may argue that the last Howard Government budget was a brilliant one and that is why it rated so highly with the public.  But the reality was that many economists were critical of its expansionary nature at a time of strong growth in what was seen to be a profligate vote buying exercise.  An analysis that was subsequently proven to be correct.

No, it was the media coverage that played a significant role in the public's response to this year's budget, as it did in 2007.

As good as it gets: Edward R. Murrow, March 9, 1954.

Edward R. Murrow is highly regarded as one of the best journalists and broadcasters of all time.

Watch this famous broadcast of him on his television program "See It Now" when he took to task Senator Joseph McCarthy and his hysterical fear campaign and "witch hunts" for communist infiltrators in the US.

YouTube link: here.

This is as good as it gets from a journalist.

What we saw in much of the coverage of the budget was about as bad as it gets.

Good night and good luck.


Saturday, 14 May 2011

Here we go again.

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

Once again, the myth that the Gillard Government is an illegitimate government has surfaced.  Once again, it's time to deal with this myth.

When the negotiated outcome to form a minority government was completed in September 2010, this charge of illegitimacy was promoted by the Opposition and was supported by various quarters in the media.

At the time this charge was based on three myths:

1. That the Coalition won a majority of the vote in the 2010 election - false.

2. That hundreds of thousands of more people voted for the Coalition than the ALP - false.

3. That the Coalition won more seats than the ALP - false. 

I wrote a piece at the time called "Still more myths" 20 September 2010 (included below for your reference) which dealt with each of these myths.

The summary read as follows:
"In the end, all that matters is which party is able to command a majority of votes on the floor of the House of Representatives, and we now know that is the ALP.  Only those who still refuse to accept the result will continue to promote these myths and will use them to call into question the 'fairness' of the outcome, with the constant refrain of 'we wuz robbed' as their rallying cry.  Sensibly, however, all the ridiculous discussion in the media about the 'legitimacy' of the Gillard Government has finally subsided and not before time."

Now the charge of illegitimacy appears to be based on two factors:

1. That the Gillard Government is proposing to introduce a carbon tax when it had promised not to do so.

2. That the Coalition is leading in the opinion polls.

Neither factor is the basis for claiming that a government is illegitimate.  

Are they seriously suggesting that anytime a political leader introduces a policy that they either said they wouldn't introduce (like the carbon tax) or one that they never spoke of at all (like work choices) that we should return to the polls?  

While it explains why the public is cynical about politicians, it is not grounds for another election.

As for leading in the opinion polls, while it may provide a motivation for those who believe they are in front, it is not a justification for claiming illegitimacy or for forcing an election.

Tony Abbott had two opportunities to win government in 2010: first, at the August election - yet he was unable to form a majority government; and second, in the post election negotiations - yet he was unable to form a minority government.

On both occasions he failed.  Now he is suggesting he will do everything he can to force a third contest well before it is due. 

There will be a third contest, and it is due in the second half of 2013 - over two years away.  He will have his opportunity then. 

The Australian political system is not a plaything for those who were unable to win at their first two attempts, when the contests were real and legitimate, to be manipulated into a premature third contest by those who cannot accept that they lost.

Where I grew up they called such a person, a sore loser.


Still more myths 20 September 2010 (Excerpts).

Myth 1: The Coalition won a majority of the vote in the 2010 Federal Election.

The Australian Electoral Commission (AEC) has now finalised its two party preferred calculations for the ALP vs the Coalition and found the ALP received 50.12% of the two party preferred vote (6,216,435 votes) to the Coalition's 49.88% (6,185,948 votes) - a narrow victory of 30,487 votes to the ALP.

In this twitter age of instant gratification and superficial analysis, waiting for the final and correct count from the AEC proved too much for the political world.  For much of the time, as many as eight seats were not even included in the overall two party preferred figures and so the running totals were not complete.

It even got to the ridiculous stage following August 30 when some commentators, and many politicians, interpreted a "change" in the ALP's two party preferred vote estimate on the AEC's website - resulting from the removal of three electorates (Batman, Grayndler and Denison) from the overall national count thereby causing an adjustment down in the ALP's two party preferred vote from about 50.4% to a little under 50.0% - as a swing back to the Coalition.

A multitude of TV, radio and newspaper headlines then sprung up claiming, in their various inaccurate ways: "Labor loses the two party preferred vote", and continuing with, "The Coalition has now leapt forward in the two-party-preferred vote, taking over from Labor with a lead of 496 votes on the Australian Electoral Commission’s latest count".

Extraordinary.

Myth 2: Hundreds of thousands of more people voted for the Coalition than the ALP.

This myth is based on the view that the combined Coalition parties achieved a primary vote of 43.62% compared to the ALP's 37.99%, translating to 696,000 more people casting a first preference vote for the Coalition than the ALP.

But that's a bit like looking at a 4 x 100 metre relay race at the end of the second baton change and declaring a result.

Australia has a preferential system of allocating votes, not a first past the post system, and seats are determined by which party, or candidate, won more than 50% of the two party preferred vote.  The primary vote is a component of the two party preferred vote, but it is the two party preferred vote that matters.

The Coalition and the ALP together recorded 81.61% of the primary vote, which indicates that 18.39% of the electorate cast their vote elsewhere - 11.76% for the Greens and 6.63% for the Others.

The preference flow back to the ALP from these 18.39% gave it a two party preferred vote of 50.12% - a majority share.

Myth 3: The Coalition won more seats than the ALP.

This one is more problematic than the previous two and is probably better seen as a legend than a myth.

The ALP won 72 seats.  The Coalition won 72 seats, plus there is the seat of O'Connor which the WA Nationals', Tony Crook, won from the Liberals', Wilson Tuckey.

Prior to the election, Crook indicated a desire to sit as a cross-bencher, which may have gone a fair way to helping him differentiate from the Liberals and most likely contributed to him winning the seat.

Following the election, the WA Nationals disputed the ABC's Antony Green including them as part of the Coalition's seat count, and Marty Aldridge, WA Nationals State Director wrote this note to the ABC:

"The Nationals WA as an independent political party are not bound by the rules of a coalition agreement. We unashamedly make decisions based on what is best for our electorates and Western Australia. We had made a request to Antony Green from the ABC to have Tony Crook's number counted separately to the Coalition. We were advised by Antony that we could not achieve this without separating him from The Nationals due to the way in which the ABC election site was programmed. At this point we made a call that whilst Tony has not pledged his support for the Coalition, he is a National and should be counted as one."

However, since the ALP has now been able to form a minority government, Crook has again confirmed that he wishes to sit as a cross-bencher, which leaves the Coalition on 72 seats.

May 13 2011 Update: Tony Crook does now sit as a cross-bencher, as he always suggested he would.

Summary.

In the end, all that matters is which party is able to command a majority of votes on the floor of the House of Representatives, and we now know that is the ALP.

Only those who still refuse to accept the result will continue to promote these myths and will use them to call into question the "fairness" of the outcome, with the constant refrain of "we wuz robbed" as their rallying cry.

Sensibly, however, all the ridiculous discussion in the media about the "legitimacy" of the Gillard Government has finally subsided and not before time.

Friday, 6 May 2011

Time to respect the citizen

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

Lindsay Tanner's book "Sideshow: Dumbing Down Democracy" has sparked an intense discussion about Australian politics.  It is a welcome discussion and long overdue.

Tanner has highlighted that there is a problem in the relationship between the media, politicians and the public, and it is one that, if not addressed, will continue to become worse and to the detriment of our democracy.  

He believes that no one in particular is to blame for this and he is uncertain what, if anything, can be done about it, but he is seriously concerned about the direction of our political processes, and correctly so.

The core problem, in my view, stems from a lack of respect for the citizen and the crucial role the citizen plays in the effective functioning of a democracy.

This lack of respect for the citizen is shown by politicians and their party political machines; by members of the media and the outlets for whom they work; and also by too many members of the public.

Members of the public showing a lack of respect for citizens?  Is that not a contradiction?

Not at all.

A person is not a citizen of a democracy simply because they are born in that democracy (as I was) or immigrated to the democracy and subsequently became naturalised (as my parents were); a citizen of a democracy is a person who takes an active interest in the affairs of that democracy - especially, but not exclusively, its political processes.

The ancient Greeks believed that for a democracy to succeed it required the active participation of all its citizens in the political process, otherwise the void they left by not participating would be filled by the thugs and the third-rate operators hungry for money and power.

Pericles said, "We do not say that a man who takes no interest in politics is a man who minds his own business; we say he has no business here at all."
The Greeks were fully aware that democracy does not come without hard work, sacrifice and constant vigilance, and central to it all is the participation of the citizen.

If the views of the ancient Greeks is not compelling enough, then perhaps there are another 102,861 reasons for all Australians to take their civic responsibilities seriously, as that is the number of their fellow Australians who have been killed in all wars fighting for 'our way of life'.

The public shows a lack of respect for the citizen.
Australians who say they don't care about politics and make no effort to educate themselves about the issues being debated are undermining the democracy in which they live and from which they benefit. 

Draping yourself in the nation's flag does not make you a citizen - it just keeps you warm.
While it is true that the behaviour of politicians (with their endless spin) and the media (with its constant stream of 'beat ups' and interminable fascination with gaffes, 'gates, affairs and scandals) plays a significant role in fostering a well founded cynicism and disgust from the public, it is also the uninformed and uninterested members of the public who bear a great deal of the responsibility.

In his book, Tanner laments the paucity of serious political coverage in the media citing its preference to focus on superficial and vacuous issues, which he fears could determine future elections. 

Media outlets, however, are convinced that much of the public has little or no interest in politics and so by ignoring it, or giving it cursory attention, they are simply responding to the desires of their audiences.

Sadly, both are correct.  However, it need not remain that way.

The media shows a lack of respect for the citizen.
In my various adventures in the commercial world, many times I have heard this phrase used, "It's good business".

When I delved into what the person using the phrase was referring to, it was mostly to do with some sleight of hand or con job that was resulting in customers (whether consumer, business or government) being sold a pup.

When I asked why they thought it was good business to mislead their customers, customers with whom they were trying to develop a relationship, the response would invariably return to the phrase "It's good business".

When I then asked if they would be equally delighted if another company did exactly the same thing to them or their family, the response was almost always one of embarrassment.

Media reporting is exactly the same, though the phrase they use is, "It's a good story."

It's considered good business to beat up a story (via misrepresentations and distortions) because the public, so it is believed, will be much more interested in that than if the bare facts were reported, which may result in no story at all.  This is precisely what Tanner continually refers to in his book regarding the treatment of politicians.

My question to those beating up the stories is the same as to the business people earlier, why do they think it's good business to mislead people? Are they happy then for themselves or their families to be similarly misled by someone else beating up a story?  Or, would they be delighted for themselves or one of their family members to be the subject of a beat up?

Members of the media are members of the public too.  Can they not see that whatever activity they undertake that shows a lack of respect for the citizen is also showing a lack of respect for themselves?

Politicians show a lack of respect for the citizen.

Politicians, too, have a similar case to answer, but the phrase they use to rationalise their poor behaviour is, "It's good politics".

What does this mean?

Often it will mean that they have been successful in garnering electoral support on the back of a campaign designed to mislead, scare, and exploit ignorance and prejudice in the electorate.

Worse, many in the media will often congratulate this type of activity as a stroke of electoral skill; even genius.  

It's genius to mislead voters?  Must be one of those family values we hear politicians banging on about endlessly.

It follows, therefore, that these same politicians would find it equally agreeable to have members of their family misled via the genius of "good politics".

As with members of the media, can't politicians see that every time they treat the citizen with a lack of respect that they are actually showing a lack of respect for themselves?

As for constantly employing spin: it is true, as Tanner claims, that politicians are terrified of saying anything that may be misconstrued by the media and so they say the same thing over and over, or they basically say nothing.  

However, it is equally true that political parties have always wanted to control the "message" and over the years have employed greater numbers of media staff, most of whom are ex-journalists, to undertake this task with increasing professionalism.

Moreover, while ever politicians continue to refuse to legislate to force political parties to engage in "truth in political advertising" there is much less moral force behind their complaints about being misrepresented by the media.

Where to from here?
The Reverend Dr Martin Luther King Jr said,

"Whatever affects one directly affects all indirectly.  I can never be what I ought to be until you are what you ought to be.  This is the interrelated structure of reality."
The interaction between the public, politicians and the media is central to the effective functioning of our democracy and the key aspect of it all is respect for the citizen.

Importantly, it is the one on one interaction between these three groups that will make all the difference and it is the responsibility of all to participate. 

From the media:

While news and media is a business (even for the non-commercial outlets) it is a business like no other.  It has a responsibility not only to its own interests but also to the society in which it operates.  

It is incumbent on the media to see one of its roles in society as that of an educator.

It is important that news, current affairs programs and light news entertainment programs take every opportunity to educate their audiences.

It only has to be subtle, and certainly not a lecture, but they can do a lot better than they do with the stories they cover.  It does not have to include politicians unless absolutely necessary.  But simply saying the viewer isn't interested in political issues (particularly when those issues are real policy issues and not Canberra shenanigans) is a cop out.  It's like a teacher saying the student isn't interested in learning.  More often than not, it's because the teacher is not a good teacher.

The shows, and the presenters who are well respected by their audiences, need to use that respect shown to them and reflect it back to their viewers.

Consider the words of Bertrand Russell,

"No man can be a good teacher unless he has feelings of warm affection towards his pupils and a genuine desire to impart to them what he believes to be of value."
Then combine that with the words of John Henrik Clarke,

"A good teacher, like a good entertainer, first must hold his audience's attention, then he can teach his lesson."
The same principles apply to radio announcers and their audiences, and newspapers and magazines with their readers.  

Every interaction between the media and the public that is a form of education about serious issues, which has been substituted for what would have been a superficial and vacuous interaction, shows respect to the citizen and will contribute to the improvement of our democracy.

Also conveying, only subtly but very deliberately, the importance of the active interest of the public in the political process and, crucially, leading by example by being across all the key issues themselves, will also play an important role.

Additionally, the media should not feel compelled to report every hollow and mindless announcement from government or opposition members, quite simply because it is an insult to their audience and readers.  Indeed, reporters should feel empowered to say to the politician concerned, "you've just given us a lot of old codswallop, I'm not reporting it."  Or, if they feel obliged to report it, then the appropriate headlines should read, "Gillard says nothing" or "Abbott talks drivel".

A few episodes like that might just make a difference.

From the politicians:

The most important contribution any politician can make to improve our democracy is to truly believe their loyalty to their nation always outweighs their loyalty to their party or, worse, their loyalty to their ambition.

It is simply unacceptable and immoral for politicians to knowingly mislead the public because it has been deemed to be politically clever by their party strategists.

Politicians, too, have an important role to play as educators of the public and in doing so, show due respect to the citizen.

When politicians appear on television or radio programs, in what passes for a debate, and merely spout the lines given to them by their parties, is it any wonder that much of the public has no interest in listening to them?

There will be important political differences between members of different parties, and that is a healthy situation.  It would be vastly better if when they appeared in these "debates" that they discussed the merits of the issue and not try to suggest that black is white just because it differentiates them from the other side.

For them, as with the media, every interaction they have with the public that substitutes a serious attempt to educate the public over moronic talking points will be a positive outcome for our democracy.

There is also no problem with them appearing on "non-serious" FM radio or TV programs, indeed it should be encouraged, providing it is not at the expense of "serious" programs.

The audiences of the "non-serious" programs are members of the public too, and they deserve to hear from their elected representatives as much anyone.  It is an excellent opportunity to discuss key issues in a different environment.

As well, politicians should not be frightened to alert the public that it is their civic duty to be involved in the political process.  As Tony Windsor put it so simply, yet so accurately, on the ABC's Q and A program this week, "The world is run by people who turn up".
From the public:

This, too, is a situation where individual interactions will make all the difference.

It starts with the school environment where students are taught the basics of our democracy and our political process.  Equally, it is the responsibility of parents to engender in their children an interest in the affairs of the nation.  

If the parents have no interest, it is the responsibility of their friends and relatives who are aware of the importance of being involved in the political process to, at the very least, encourage some interest in some issues by those who are uninterested, however small.  It will be a start.

If whole groups of friends and relatives have no interest in the political process, then the influence of the media and media personalities will play an important role here as has been discussed above.  

Similarly with politicians, if they take advantage of the opportunities that present themselves to not be party political but rather to see their role as educators, especially when they encounter an uninterested voter, they will be doing a great service to the nation.

Conclusion.
Lindsay Tanner's book "Sideshow: Dumbing Down Democracy" has started an important discussion about the health of our democracy.  

He has illustrated that there is a clear problem in the interaction between politicians, the media and the public.

The core reason for this problem, in my view, is the lack of respect for the citizen - from politicians, the media and too many of the public.

Rather than seeing democracy as a gift to us from previous generations, it is all too often seen as a given, a constant, something that has and will always be there.  

But that is not correct.

Many sacrifices had to be made by many people to give us this democracy and it is our responsibility - politicians, media and the public - to take our stewardship of our democracy seriously.

Tanner has highlighted a symptom of the problem, but it is the problem itself - the lack of respect for the citizen - that needs to be addressed.

It is crucial that everyone who lives in our democracy understands that the role of the citizen is central to the effective functioning of it.  It is incumbent on those who do appreciate how important the role of the citizen is that they not only show due respect to that role, but also help educate those who do not.  Doing nothing is not an option.

It's time to respect the citizen.  Our democracy deserves no less.

Monday, 2 May 2011

There are none so blind.

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

John Lennon once explained that the role of an artist was to accurately reflect what was going on in society.  

Because artists could stand outside the everyday activities of daily life and, most importantly, had the time to do so, they were able to describe that society to itself.

Lennon noted that often society did not much like what the artist was depicting and, at times, would be hostile to the artist's societal reflections and result, at first, in a dismissal of the artist and their interpretations.

He likened this reaction to the first time someone heard a recording of their voice, or saw a recent photograph, or viewed how they looked in a home movie; with people often saying "I don't sound like that" or "I don't look like that", then, Lennon claimed, it was the role of the artist to say "well, yes, you do, now deal with it."

It is never easy to receive critical feedback on our performance in any field or endeavour, nor is it easy to deliver such feedback.

I experienced this many times, commercially and academically, both in receipt of critical feedback and having to deliver it; it is a confronting process.

But confront it we must if we desire to improve.   

This last period in Australian politics has been an especially important one with the launching of Lindsay Tanner's book "Sideshow: Dumbing down democracy".

Tanner, who is widely regarded as a serious thinker, has made a serious attempt to illustrate a serious problem.

It is abundantly clear that there is a problem in the relationship between the media, politicians and the public, and it is one that, if not addressed, will continue to become worse and to the detriment of our democracy.  

Importantly, the term media includes all media outlets and members, not just the Canberra Press Gallery.

It is something I have written about many times, most recently on April 21 in a piece called "Time to reflect, again", which you can read here.

Tanner describes the relationship between the media and politics as being in a downward spiral.  I agree.  

It is very similar to when kookaburras are having their territorial battles.  Two birds will lock beaks while perched on a tree limb and then try to push one another off.  Invariably both fall off with beaks still locked and then they spin vigorously down towards the ground.  It then becomes a game of "chicken" to see who will pull out first.  Sometimes neither does because they are so focused on bettering each other that they become unaware of the looming danger until it becomes too late and they end up crashing.

This is what is going on here between politics and the media, and neither is attempting to pull out, hence it will just go on until they both crash.  

Tanner is alerting us all to this potential outcome.

So far, there has been little reaction from politicians to Tanner's book.  One thing politicians do very well is take their lumps; whether they think they deserve to or not.  Perhaps because they fear if they do comment the media will distort their words, as Tanner explains many times in his book.

Unfortunately, though not unsurprisingly, the initial reaction from many in the media was similar to what Lennon described above - it was hostile, full of accusation and, above all, full of denial.

This was an irrational reaction because it was clear to anyone who had read the book (which I suspect most had not) Tanner was not laying blame (even though many initial headlines said "Tanner blames media") rather he was trying to explain what was happening and why.

It was also evident there was disappointment in the media that Tanner had not 'tipped a bucket' on his colleagues in the book, and indignation when Tanner refused to be drawn into discussing the recent or current political situation in his interviews (under the guise that the questions were ostensibly about policy) and so there was no de-facto 'tipping of the bucket' either.

This was not unexpected, as Tanner had predicted such a reaction in his book, and it emphasises the important role played by artists and observers (in this case Tanner) in the development of our society.

They see us, and situations, in ways we cannot possibly see. 

The media reaction reminds me of this young boy who was playing hide and seek in the park with his grandmother.  I was about ten at the time and was sitting with a few friends on a bench. 

The grandmother turned around and started counting to ten, while the boy went and hid.

The boy ran to one of the poles supporting the swings in the park, crouched down behind the pole, closed one eye and with the other open eye used the pole to block out his view of his grandmother.

This, he truly believed, would hide him completely from her view.

Watching on, we could not believe what he was doing and when she turned around, she hollered incredulously "what are you doing? I can see you!"

Maybe then he thought he should have closed both eyes, so there was no chance his grandmother could have seen him.

That little boy's behaviour explained why much of the media's immediate reaction to Tanner was so hostile; it stems from a lack of self-awareness and insight about its own behaviour - clearly believing that others cannot see what they are doing, even believing that little of what they are doing is wrong, and yet everyone who cares to look can see it easily.  

The question now is, has Tanner's intervention jolted enough people in the media into opening both eyes, or, to ensure that no one sees what they are doing - just close both?  

Hopefully, for the health of our democracy, the overwhelming optical outcome will be a binocular one.

Thursday, 21 April 2011

Time to reflect, again.

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

Something for everyone to think about:

Fifty years ago, on the 20th April 1961, President John F. Kennedy said in an address to the American Society of Newspaper Editors:

"The President of a great democracy such as ours, and the editors of great newspapers such as yours, owe a common obligation to the people: an obligation to present the facts, to present them with candour, and to present them in perspective."

So how do you reckon we are going?

OK, to place it in the current Australian context, we could alter "President" to read "Prime Minister, Opposition Leader and all politicians"; we could alter "editors" to read "editors, news directors, news producers, and other members of the print, radio, television and on-line media"; and we could alter "great newspapers" to read "great media outlets". 

It would now read:

"The Prime Minister, Opposition Leader and all politicians of a great democracy such as ours, and the editors, news directors, news producers, and other members of the print, radio, television and on-line media of great media outlets such as yours, owe a common obligation to the people: an obligation to present the facts, to present them with candour, and to present them in perspective." 

So now how do you reckon we are going?

Well, according to the public, both professions are failing miserably.

More than six months ago I wrote a piece called "The most disturbing poll numbers of all" which you can read here  and as a result of the feedback I received, wrote this follow up piece called "'What's done cannot be undone'- Why not?" which you can read here, both pieces commented on how poorly the public perceived politicians and journalists, with more than 8 in 10 people not rating either profession "very high" or "high" on honesty or ethical standards.

In my discussions with members of both professions on this issue; some are appalled and determined to address it, others are resigned to the inevitability of it all, others are in denial, and still others give me one of two defences of the scoundrel; either "I don't see nothing, I just work here" or the more studious "I am just doing my job".

Until all members are equally appalled and equally determined to address this problem, then others will still be here in another fifty years (quite possibly me, as Halley's Comet returns in 2061 and I am determined to see it) making the same point and wondering why the hell it wasn't addressed.

Surely we owe it to our great democracy.

Prospera Pascha sit.

Update: By sheer coincidence, the 2011 "Image of Professions" survey was published last evening, and the results are even worse. See here.


Thursday, 14 April 2011

Oh! What a tangled web we weave: Part 2.

Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics.

I received some rather interesting feedback to my piece this week "Oh! What a tangled web we weave" which dealt with the lack of a requirement for truth in "political" advertising campaigns.

First, I learnt that as of January 2011 the Competition and Consumer Act 2010 had replaced the Trade Practices Act 1974.

Having been a marketer, both commercially and academically, for 26 years I was very familiar with section 52 of The Trade Practices Act: 

Trade Practices Act 1974 - Section 52 - Misleading or deceptive conduct 

(1)  A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.

Unfortunately, as I mentioned in my piece, this section of the Act could not stop those engaged in political advertising to mislead or deceive because they were not involved in "trade or commerce".

When I was informed that the Competition and Consumer Act 2010 had replaced the Trade Practices Act 1974, and that section 52 had been replaced by section 18 of schedule 2 of the Competition and Consumer Act 2010, I was anticipating, with great excitement, a marked improvement as it related to political advertising.

Competition and Consumer Act 2010 Part 2-1 Misleading or deceptive conduct

Section 18 - Misleading or deceptive conduct

(1) A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.

So the net sum of the change was, rather than "a corporation shall not" it now reads "a person must not".

Well that was tremendous news!  I cannot describe how delighted I was to see that change.  Note the key words "trade or commerce" had not altered.

No doubt specifying a "person" rather than a "corporation" is very helpful to enforce the principle of stopping misleading and deceptive conduct, and "must" is a stronger word than "shall", but in terms of dealing with political advertising it made no difference.  

Second, I was informed that there had been attempts made in the past to address this issue and that there were a multitude of reasons there were no restrictions in place for political advertising as there were for commercial advertising.

In short, the reasons can be summarised in one simple phrase: are you ready for this?....."It's all too hard!"  

Bandicoot bollocks!  Kangaroo cobblers!

If prohibiting misleading and deceptive conduct can be made to work in the commercial world - as it does, as it must - then it can be made to work in the political world - as it should, as it must.

And not simply for election periods, it must apply for the whole year, every year, for all political players, including: political parties, lobby groups, industry associations and corporations involving themselves in political campaigns.

This is far too important for the health of our democracy to cop out with "it's all too hard". 

Our democracy belongs to its citizens who deserve to be told the truth, not the political parties or lobby groups or the myriad of self serving rent seekers, all of whom are quite prepared to distort the truth for their own benefit.

While we cannot stop those involved in political discourse from sprouting misleading and deceptive statements in their public utterances, we can stop them from doing so in advertising.

This problem needs to be dealt with and dealt with soon, before it's too late.

For your reference, "Oh! What a tangled web we weave" is posted below.

Finally, if you think political campaigns are inclined to "dance" around the truth, have a look at these fellows, they have no equal but at least their dancing is genuine: The Nicholas Brothers   Muhammad Ali 

Tuesday, 12 April 2011

Oh! What a tangled web we weave.


Colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

Dateline: Australia, Federal Politics 2011.

Andrew Wilkie, the Member for Denison, has accused the clubs industry of lying about his proposed poker machine reforms.  Mr Wilkie said, "what the clubs are suggesting about being a licence to gamble is an outright lie and the industry knows it."  

The advertising campaign titled "ITS (sic) UNAUSTRALIAN" funded by the Australian Hotels Association and Clubs Australia is reportedly costing in the order of $20 million.

This campaign is just one more in a series of campaigns conducted by industry bodies and associations against proposed or existing government legislation.

In 2010, we had the mining industry spend $22 million on its campaign against the mining tax proposed by the Rudd Government.  In 2005-07, we had the trade union movement spend a reported $30 million on its campaign against the work-choices legislation of the Howard Government.  In each instance we also had government advertising campaigns supporting the legislation.

In all instances we had both sides of the "debate" accusing the other of conducting misleading campaigns even, as Wilkie has claimed, outright lies.

Whether they were, or are, misleading advertisements and outright lies, the public will never know, nor be protected from.  Because the political parties continue to refuse to close the loophole that existed in the Trade Practices Act 1974 and still exists in the new Competition and Consumer Act 2010, regarding misleading and deceptive conduct and so there is no compulsion for those engaged in "political" advertising to be truthful.

Competition and Consumer Act 2010 Part 2-1 Misleading or deceptive conduct

Section 18 - Misleading or deceptive conduct

(1) A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.

Changed from:

Trade Practices Act 1974 - Section 52 - Misleading or deceptive conduct 

(1)  A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.

Note the key words "trade or commerce" have not altered.

And this is how it plays out - according to the Advertising Standards Board (ASB):

"Many public complaints regarding political advertising raise issues about the truth and accuracy of the advertisement, in particular concerns that the advertising is misleading. The Advertising Standards Board considers complaints under Section 2 of the Code of Ethics, which does not cover matters of truth and accuracy.

'Political advertising' includes advertising or marketing communications about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the government or someone else). Advertising by Government, political parties, lobby groups and other interest groups may fall into this category.

The ASB ordinarily refers public complainants with concerns about the truth or accuracy of advertisements to the Australian Competition and Consumer Commission (ACCC) or the State/Territory consumer affairs/fair trading body. However, although these organisations deal with claims of false and misleading advertising, their jurisdictions are limited to matters involving trade and commerce and do not extend to political advertising.

Currently, there is no legal requirement for the content of political advertising to be factually correct. Complainants are advised to raise their concerns with the advertiser directly and/or with their local Member of Parliament."

So there we have it.

If you want to engage in the business of political advertising, you can basically say whatever you like and there will be no repercussions.  Is it any surprise, therefore, that industry bodies allegedly do just that?

If the political parties believe that it is acceptable, even desirable, for them to engage in misleading and deceptive conduct in their political campaigns, then they have nothing to complain about when others do the same.

As a professional marketer, it disgusts me.  As a citizen, it infuriates me.

Neither Andrew Wilkie nor Nick Xenophon are responsible for this political inertia on political advertising, but in their quest to address problem gambling they are experiencing first hand its implications.

The Labor Party, too, for the second time in two years is doing so as well.

"Whatsoever a man soeth, that shall he also reap" Galatians VI.

Note: On 1 January 2011 the Trade Practices Act 1974 was renamed the Competition and Consumer Act (CCA) 2010, and section 52 is now section 18 of Schedule 2 of the CCA.

Blog Archive

Our home

Our home
Earthrise over the moon (click on picture to view film)

The pale blue dot

The pale blue dot
Earth viewed from Saturn (click on picture to view film clip)

Our neighbourhood

Our neighbourhood
The Solar System (click on picture to view film)

Our Home Galaxy

Our Home Galaxy
The Milky Way (click on picture to view film)

A sister galaxy

A sister galaxy
Andromeda (click on picture to view film)

Another sister galaxy

Another sister galaxy
Triangulum (click on picture to view short film clip)

The Local Group of Galaxies

The Local Group of Galaxies
Our Galactic Neighbourhood (click on picture to view film clip).

Our farthest view of the Universe

Our farthest view of the Universe
Hubble's farthest view (click on picture to view film clip)

The virgo super cluster of galaxies

The virgo super cluster of galaxies
Galaxies within 100 million light years (click on picture to view film clip)

Galaxies within 1 billion light years

Galaxies within 1 billion light years

Universe

Universe